One of my most favorite projects to work on to date is the rebrand of Bean Fruit Coffee Co.

In the summer of 2023, the company I work for, Moore Media Group, was approached with an inquiry about a rebrand project for a local coffee roaster, Bean Fruit Coffee Co. If you are from the Jackson area, Bean Fruit carries a certain weight in the “coffee world”. This coffee company has been in business since 2010, and carries beans to retailers all across Mississippi, and serves as a large e-commerce source for customers all over the country.

In this rebrand, Paul and his team wanted to do this as a “reintroduction” to Bean Fruit–they aspired to achieve a new look they could carry with confidence and poise. And what animal represents confidence and poise better than a tiger? I wanted this brand to symbolize the fierceness and tenacity that Bean Fruit works with to achieve such an amazing product. And with all of their beans carrying routes to jungle like climates, the idea to make a tiger their “mascot” made more than enough sense.

Selling mostly online, but also in retailers like Target, I wanted the packaging to carry a bold presence on shelves, and capture the attention of any customer who comes across it. My services executed with this rebrand included a full logo system design, brand standards, packaging design, web design support, and full creative direction with the coffee photo shoot.