Make it stand out.

Jiffy is a comprehensive campaign for a company I created for my senior capstone project.

Jiffy is a subscription based ride service for senior citizens who have no other means to get around to where they need to go. This company would aim to aid people in need, provide a better quality of life, and to make sure seniors gained a sense of fulfillment through the care they provide. I wanted to use colorful visuals as to avoid something seen so often in this sort of industry–sad, minimal aesthetics that feel very sterile. I wanted potential seniors to feel a sense of freedom by seeing this campaign, and a sense of empowerment as well. The imagery gives a nod to antique cars that these senior citizens may have even driven at one point, evoking a sense of “coming home” to this brand. Very much of my research was based on how to design for people with impaired vision and disabilities so that the app and website felt more accessible. I found the research and design process to be very fulfilling, interesting, and fun.